Creating Compelling In-Store Displays

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Friday, January 24, 2014 10:30 AM to 11:45 AM EST

Creating eye-catching displays that sell books is not always as easy as it seems. With so many day-to-day tasks begging for your attention, it’s easy to let displays become dated and stale. Come to this session to hear about (and see) some creative and easy ways to display products that can not only make customers stop and look, but also buy.

Arielle Eckstut and Joann Eckstut,The Secret Language of Color, Black Dog & Leventhal Publishers; Jonah Zimiles, [words] Bookstore (Maplewood, NJ)

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