Ci10 Program


Tuesday, June 21, 2022  

9:00 am to 10:00 am

Storytime as a Performance (Applied)

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Anastasia McKenna, The Twig Book Shop (San Antonio, TX); Angela Whited, Red Balloon Books (St. Paul, MN); Ari Ray Agnew, Book Passage (Corte Madera, CA)

 

Schedule subject to change.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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