Ci10 Program


Tuesday, June 21, 2022  

9:00 am to 10:00 am

Storytime as a Performance (Applied)

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Anastasia McKenna, The Twig Book Shop (San Antonio, TX); Angela Whited, Red Balloon Books (St. Paul, MN); Ari Ray Agnew, Book Passage (Corte Madera, CA)

 

Schedule subject to change.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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