Non-book gifts and sidelines support a store’s book inventory, increase dollars per transaction, add value for customers, and enhance a store’s personality. This session will offer merchandising tips to optimize your space, improve profitability, and serve your customers in a way that both increases sales and lets your store’s identity shine.
Alethea Chorey, Second Star to the Right
BJ Hegedus
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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