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The recent resurgence of interest in travel books is one more reason to take a closer look at the marketing of certain genres. Bookseller and publisher panelists will cover creative marketing, merchandising, events, and handselling to help put your store on the map for customers seeking books on travel, religion, and cooking.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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