Building Your Brand and Amplifying Your Presence on Social Media With Eva Chen

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Thursday, June 21, 2018 9:00 AM to 10:00 AM EDT

Eva Chen — known to her 800,000+ Instagram followers as @evachen212 — is a self-described “fashion nerd” who has worked for Harper’s Bazaar, Elle, Teen Vogue, and Vogue, and was the youngest ever editor in chief of Lucky magazine (appointed by Anna Wintour). Eva is currently the head of brand partnerships at Instagram. In this program, Eva will provide insider knowledge and resources to help booksellers build distinct brands and increase presence on Instagram and other social platforms, while retaining the authenticity and individuality that makes independent bookstores so special.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.







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