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Sometimes a good poster is worth a thousand manifestos.
The IndieBound movement's eye-catching posters -- with their bold design and clever copy -- have communicated the spirit of IndieBound with a fun, persuasive verve since shoppers first began seeing "Eat Sleep Read" in bookstores in June.
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Key to the IndieBound movement is the involvement of not only indie bookstores, but all types of indie retailers, local business alliances, and community-minded citizens. So, taking that to heart, R.J.
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The tough economy is expected to take a toll on gift card sales this holiday season, according to the National Retail Federation, which is forecasting a drop in sales of about 5.6 percent even as the popularity and demand for gift cards grow.
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The IndieBound movement is growing ... in bookstores and other independent retailers nationwide, online at IndieBound.org, and now on the social networking site Facebook.
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ChicoBag Company, the creator of unique, reusable, brightly colored bags that compact easily into an attached pouch, is now offering special volume discount pricing for custom bags to ABA members participating in the IndieBound program.
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Just in time for the busy holiday season, IndieBound.org has introduced a new E-Card feature. Visitors to IndieBound.org can now send electronic greetings featuring one of four animations based on IndieBound Holiday designs.
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Booksellers from coast to coast are taking IndieBound's holiday marketing materials and are making them their own. Here's a look at some of the things they're doing to impress upon customers the value of the book as a holiday gift and the importance of shopping locally.
A larger version can be obtained by clicking on many of the images below.
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For the eight-week period ending November 18, 2008, and based on sales at independent bookstores throughout the U.S.
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Book of the Dead Patricia Cornwell, Berkley, $9.99, 9780425216255
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From now until December 12, W.G. Ellerkamp is offering 10 to 15 percent discounts on IndieBound paper bags, reusable totes, and giftwrap. The sale, which company president Jack Ellerkamp said is their way of saying thanks to ABA members for their business, includes merchandise bags, handled shopping bags, and the very popular Peace. Love. Books. reusable tote.
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Because of the Thanksgiving holiday, the Indie Bestseller List for the week ending November 23 will be published, along with our next edition of Bookselling This Week, on Wednesday, November 26. Bestseller reporting deadlines are as usual.
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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