BTW Articles

06 May

72 Hours in New York City: Part 1

The First 24, plus a little more

Monday, May 24

3:00 p.m.: Arrive at The Park Central, and check-in with your discounted ABA-member rate. After unpacking, mosey down to the hotel lobby bar, and reconnect with bookseller friends. Then, grab a bite to fortify for the self-guided NYC bookstore open house tour.

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13 May

72 Hours in New York City, Part 2

This second installment of "A Suggested Itinerary to Get the Most Out of BEA, ABA, and NYC" offers ABA member booksellers tips and highlights for Wednesday, May 26, at the trade show. The first installmentlooked at booksellers' arrival in New York and the ABA Day of Education on Tuesday.

The Second 24

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06 May

E-Fairness: 10 New State-Specific Fact Sheets Available

Ten new state-specific fact sheets were added this week to the E-Fairness Action Kit (E-FACT) on BookWeb.org, ABA's member website. Over the next month, the American Booksellers Association will add fact sheets for each of the states that collect sales tax but do not yet have e-fairness laws. ABA launched E-FACT in January to provide booksellers with a wide array of state-specific tools to help them in their e-fairness outreach efforts.

New fact sheets are now available for:

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06 May

The June 2010 Indie Next List & Notables Preview

Here's a preview of the Indie Next List Great Reads and 12 "Now In Paperback" titles, featured with jacket images, on the June Indie Next List flier, now on its way to ABA member stores in the IndieBound movement.

The June Indie Notables will be featured in a downloadable flier and shelf-talkers on BookWeb.org, beginning June 1.

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06 May

ABA Members Invited to NACS Retail Program

The National Association of College Stores (NACS) will be holding its Xtreme! 2010 retail education program in Boston from July 23 to 27. All ABA members are invited to attend at the NACS member rate. Booksellers at ABA member stores can also enter a drawing for a scholarship covering the registration fee.

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06 May

Authors Abound at BEA

Hundreds of authors are scheduled to appear at BookExpo America in an array of free and ticketed events. Here's a quick rundown, with links to complete details on the BEA website.

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06 May

Beware: Fraudulent Orders Hitting IndieCommerce Sites

A number of ABA IndieCommerce stores have reported receiving fraudulent orders for The Twilight Series Boxed Set. A red flag is that the bill-to/ship-to addresses are different. The order usually comes from a Yahoo e-mail account and includes a request for overnight or two-day delivery, sometimes claiming it's for a birthday present.

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06 May

Stores Turn to Membership Programs to Build Customer Loyalty

As bookstores look to turn their status as a community hub into a financially rewarding asset, many are exploring customer membership programs. Two stores that offer paid memberships share their thoughts.

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06 May

Radio & TV Partnerships Reach Indie Customers

Libby Manthey of Riverwalk Books in Chelan, Washington, and Nancy Olson of Quail Ridge Books & Music in Raleigh, North Carolina, have partnered with local media to sponsor and appear on book-related shows on area radio and TV stations, respectively. The shows have raised both their store profiles and sales without draining marketing budgets.

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06 May

The Island Bookstore Turns 35

Mary Jane Barnwell and her sister and brother-in-law, Diane and Joseph Brandonisio, bought The Island Bookstore on Mackinac Island, Michigan, in 1989. They have since expanded from a 300-square-foot space above a market to a 1,000-square-foot store. In 1996, they added a second, 2,000-square-foot store in Mackinaw City, on the mainland. Both locations are seasonal, and are open from May through November.

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