BTW Articles

16 Jun

Booksellers Try “Getting Into Bed” With Bloggers

Booksellers around the country have started teaming up with local bloggers to promote events, increase sales, and expand their reach in both the online and physical communities.

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17 Jun

Exploring Facebook's Ad Options

Facebook offers an inexpensive, targeted ad platform that may help booksellers reach new customers.

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22 Jun

New Linden Tree Owners Are Excited, Optimistic

The new owners of Linden Tree Children's Recordings & Books, Dianne Edmonds and Jill Curcio, plan to continue the store's strong links to its community.

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23 Jun

Mayersohn Settles In at Harvard

A year and a half after becoming the owner of Harvard Book Store in Cambridge, Massachusetts, Jeffrey Mayersohn said the experience has been “wild and fantastic.”

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23 Jun

R.J. Julia Gives Books to New Haven Students

To celebrate the 20th anniversary of R.J. Julia Booksellers, staff members from the Madison, Connecticut, store distributed free books to students in nearby New Haven.

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24 Jun

Meyer Wins Xtreme Scholarship

Scott Meyer of Merritt Books in Millbrook, New York, has won a scholarship to the National Association of College Stores (NACS) Xtreme! 2010 retail education program.

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28 Jun

U.K. Booksellers Show Off IndieBound Pride

After adopting the IndieBound program in May, independent bookstores throughout the United Kingdom had their IndieBound signs, shirts, and logos on display during Independent Booksellers Week.

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30 Jun

GetGlue Users Check In With IndieBound

The GetGlue iPhone app offers readers a new way to connect with the Indie Next List.

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01 Jul

Strong Websites Increase Indies' Reach

As a growing number of independent booksellers look to make their online presence a key part of their store identity, it is important to ensure that the bookstore website is as productive as possible.

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07 Jul

Malaprop's Finds Sweet Spot With Twitter

After SIBA's Southern Social Networking Summit, Malaprop's Bookstore/Cafe set up a Twitter account. Manager Linda Barrett Knopp said it's one of the store's best moves.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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