BTW Articles

25 Aug

NCIBA’s Hut Landon Takes Technology on Tour

Since July 4, NCIBA Executive Director Hut Landon has been visiting IndieCommerce stores to talk about e-books and provide demonstrations for store staff. Landon walks booksellers through the buying process from downloading Adobe Digital Editions to purchasing e-books using the Nook and iPad.

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23 Mar

QR Codes – Ready for Their Close-up

With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.

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05 May

Diesel, A Bookstore Hosts Community Discussion

Last week, Diesel, A Bookstore invited customers to its Oakland location for a community dialogue about the worth, and the future, of independent bookstores. Support among the 45 people who attended the event “was strong and heartfelt,” said Diesel co-owner John Evans.

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22 Jun

Google Launches eBooks Affiliate Program

The Google eBooks™ Affiliate Program allows retailers and other website owners to link to hundreds of thousands of titles in the Google eBookstore and earn a commission for referring sales.

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25 Aug

Workman Gives Booksellers a Square Deal

This September, Workman Publishing launches The Square Deal, a program that blends its bestselling backlist with a standout display and generous terms.

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24 Mar

Russo’s: Smaller Store, Bigger Impact

In an era of retail when bigger isn’t necessarily better, Russo's Books in Bakersfield, California, has lopped off about one-third of its footprint. Customer response has been overwhelmingly positive.

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09 May

Booksellers Discover New Products at MSA’s Retail Conference & Expo

Booksellers who attended the Museum Store Association’s recent Retail Conference & Expo found the event, which focused on non-book products, a worthwhile complement to BEA.

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23 Jun

Expanded Awareness

Last week, Shelf Awareness expanded into new territory with the launch of a consumer edition that will provide 25 reviews of the best books published during the week as chosen by industry insiders, in addition to news, interviews, and other special features.

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01 Sep

Booksellers Deal With Aftereffects of Hurricane Irene

Most bookstores on the East Coast survived Hurricane Irene intact and were able to reopen within a day or so, but several were severely damaged, including North Carolina’s Manteo Booksellers and Vermont’s Bartleby’s Books.

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24 Mar

Google Settlement Goes Back to Drawing Board

This week, Judge Denny Chin rejected Google’s Amended Settlement Agreement with the Authors Guild and the Association of American Publishers, but left the door open for approval if changes were made.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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