BTW Articles

22 Sep

Steve Bercu’s Transmissions From Russia

BookPeople’s Steve Bercu recently took part in the Moscow International Book Fair as a member of the Read Russia 2012 Advisory Board. Here are several excerpts from his travel log.

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07 Apr

ABA IndieCommerce Updates & Reminders

Among recent IndieCommerce developments have been the introduction of a new customer service rep, the addition of Google eBooks™ published by Penguin, and an increase in the percentage of each Google eBooks sale going to member stores.

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25 May

Indies Choice and E.B. White Award Winners Honored at Celebration of Bookselling

On Tuesday, booksellers and the authors and publishers of more than 35 of the past year’s Indie Next List titles gathered for the 11th annual Celebration of Bookselling & Author Awards Luncheon, featuring the presentation of the 2011 Indies Choice Book Awards and the E.B. White Read-Aloud Awards.

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28 Jul

Buying It: Turning the Scan Into a Sale

Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.

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14 Apr

Bookstore Volunteers Help Promote Literacy

In celebration of National Volunteer Week, which runs from April 10 - 16, booksellers from Indigo Bridge Books and Open Books talk about the logistics of working with a team of community members happy to donate their time.

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02 Jun

E-Books 201: Focus on Staff Training and Customer Engagement

ABA Technology Director Matt Supko and Matt Norcross of McLean & Eakin Booksellers provided the latest updates and best practices for promoting Google eBooks™ and IndieCommerce sites at the Day of Education’s “E-Books 201.”

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28 Jul

Penguin Easel Promotes Indie E-book Sales

To promote indie bookstores and their ability to sell e-books, Penguin is creating customized easels for stores selling Google eBooks™ via their IndieCommerce websites.

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17 Feb

A Chat With the BA’s Meryl Halls

Meryl Halls, head of membership services for the Booksellers Association of the United Kingdom & Ireland, talks about her experience at Wi6, the value of collective brainstorming, the challenges facing booksellers in the U.K., e-books, and more.

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14 Apr

ABA Announces Day of Education Opening Speaker

Christopher J. Zane, a nationally noted entrepreneur and speaker, will be the opening plenary speaker at ABA’s Day of Education, on Monday, May 23, at BEA. The event is open to all BEA badged attendees.

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07 Jun

Extending the Sale: Non-book in the Children’s Department

At the session “Selling Non-book in the Children's Department," ABA President Becky Anderson of Anderson's Bookshops in Naperville, Illinois, moderated a panel discussion with Beth Puffer of Bank Street Bookstore in New York City and Andrea Vuleta of Mrs. Nelson’s Toy and Book Shop in La Verne, California, about their ordering tactics and top picks for toys and games.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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