Blog

10 Jul

2002 Newbery Medal-Winning Author Visits Michigan Indies

Two independent bookstores in the Detroit, Michigan, area were recently treated to a visit from the 2002 Newbery Medal winner, children's author Linda Sue Park. Dressed in a traditional Korean gown, Park talked about her writing, answered questions, and autographed copies of her books at Halfway Down the Stairs Children's Book Shop in Rochester, on Friday, June 28, and the next day at Book Beat in Oak Park. Park won the Newbery, which is awarded annually by the American Library Association, for her novel A Single Shard.

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10 Jul

The Mystery of the Bounced E-mails Solved: The ISP Filtered It

Mary Alice Gorman and Richard Goldman, the husband and wife owners of the Oakmont, Pennsylvania's Mystery Lovers Bookshop, are veteran e-newsletter publishers. They understand that, when mailing out an e-newsletter, bounced e-mails are part of the game. The reasons for undeliverables are numerous: addresses change constantly, Internet Service Providers [ISPs] and the Internet can be unreliable, e-mail addresses are often written down wrong, etcetera. One reason that never occurred to them was an ISP bouncing their e-mails on purpose.

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09 Jul

BookSense.com Affiliate Program: Driving Web Traffic Home

For almost two years, the BookSense.com Affiliate Program has been successful on the national level, with currently close to 500 affiliations made up of a mix of authors, political organizations, and businesses. Now, the number of independent bookstores that are initiating their own affiliate programs through their BookSense.com Web sites is rapidly growing. A major reason for the burgeoning numbers is simple, according to Meg Smith, BookSense.com business development and marketing manager. "It's a great marketing tool," she summed up.

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09 Jul

Reach Out and Touch an Author

Booksellers Help Reading Groups Connect With Authors via Speakerphone

Speakerphone conversations with authors are taking root as a new dimension for book clubs and booksellers. According to authors Donna Woolfolk Cross (Pope Joan) and Julia Older (The Island Queen) and booksellers Kiez Shultz (Prince & Pauper Bookshop in Rapid City, South Dakota) and Ruth Blake (Dickens-Reed Bookstore in Mount Dora, Florida), this kind of tele-networking is fruitful for everyone involved.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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