BookSense.com E-newsletter: Promoting Your Independents
Over the past year-and-a-half, BookSense.com's e-newsletter has established itself as a fun, promotional vehicle strengthening the bond between consumers and independent bookstores. "We get a lot of feedback from consumers," Linda Castellitto, BookSense.com's creative director, told Bookselling This Week. "And the newsletter will often prompt them to go look for books on their local independent bookstore's site, too. It's helped increase awareness [of independent bookstores]."
Scott's Bookstore is the only general bookstore in Mount Vernon, Washington, a city with a population of over 60,000. Nonetheless, the 5,000-square-foot store, which occupies the historic 95-year-old Granary Building, enjoys a special camaraderie with its independent bookstore colleagues, said Megan Scott, manager of Scott's Bookstore.