Booksellers Could See Times' Book Cash This Week
This month, the New York Times began sending Book Cash checks as a gift to consumers who upgraded from a trial to a full subscription to the newspaper. It is expected that the Times' Book Cash check, which is good for $10 towards payment for any book purchase, will be distributed to as many as 20,000 consumers. Booksellers could start seeing customers with the checks as early as this week.