Book Sense National Marketing Programs Have Launched
The Book Sense/History Channel fundraiser -- "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion -- officially kicked off on September 9. Nationally, hundreds of booksellers have set up special displays using materials that tie in with the October 28 History Channel documentary based on Fire on the Mountain: The True Story of the South Canyon Fire by John N. Maclean (Washington Square Press).
The Southeast Booksellers Association (SEBA) has a solution for those who can't make it to this year's regional -- attend its trade show via the Internet. SEBA recently announced that it is launching a Virtual Trade Show in conjunction with this year's regional show, which is being held September 20 - 22 in Fort Lauderdale, Florida.
Bookmark contests create big community involvement, if The Village Book Store in Littleton, New Hampshire, and Village Books in Bellingham, Washington, are representative of other stores between the coasts. Nationally, many independents currently are gearing up for their annual bookmark contests to coincide with National Children's Book Week in November when winners are announced.