Blog

19 Feb

New Marketing Initiative Features Titles for Women 'At the Center of Life'

Ingram Book Group has collaborated with OurSelves, a new newsletter and Web site (www.ourselves.com) aimed at women between the ages of 45 and 65, to develop a merchandising program to reach women baby boomers, a demographic group of significant book buyers.

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19 Feb

Writers' Groups: Bring 'em In!

By Ed Avis

Writers buy books. According to a survey in 2000, nearly all readers of The Writer magazine purchased books in the last year, and 60 percent of them bought at least one book each month.

How do you get those folks into your store? Starting a writers' group is one way.

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19 Feb

Bookseller Celebrates Birthday by Giving Customers Presents

Book buyers on the Coos Bay/North Bend coast of Oregon look forward to Books By the Bay owner Trish Midyette's birthday. Last November 28, she turned 36, and her patrons eagerly await her advancing years. Customers of the store know that every November 28 is declared Trish's Annual Birthday Blast, and, to show appreciation to all her customers, Trish discounts books one percentage point for each year of her life.

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19 Feb

Lambda Literary Foundation Announces 2002 'Lammy' Finalists

Finalists for the 15th Annual Lambda Literary Awards, honoring "the best and the brightest" in lesbian, gay, bisexual, and transgendered publishing, have been announced by the Lambda Literary Foundation. The finalists in 20 categories were chosen after a rigorous selection process. Awards will be presented at a gala banquet at BookExpo America in Los Angeles, May 29, 2003.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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