Blog

01 May

Booksellers Continue to Plot Potter Plans

Where people purchase the hundreds of thousands of copies of Harry Potter and the Order of the Phoenix on June 21 may ultimately be more memorable than the book itself. Based on correspondence from independent booksellers around the country, customers should be prepared for anything at midnight -- documented bookstore ghosts, abandoned owl adoptions, homemade chocolate frogs, slug canapés, and vault tours of an actual bank.

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01 May

Think Globally, Shop Locally: Santa Fe Independent Businesses Band Together

In Santa Fe, New Mexico, independents are putting into practice the adage "There's power in numbers." Local independent retailers, community organizations, and businesses have joined together to form the Santa Fe Independent Business Community Alliance (SFIBCA) -- a nonprofit coalition that aims to improve the local economy by driving consumers to local, independent retailers.

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01 May

Stone Reader Provides Perfect Cross-Promotion Opportunity

Book lovers are not always film lovers, nor are film lovers always book lovers. But what of a film about the love of books -- in particular, the love of one special book…. This is where book people and film people must overlap. Filmmaker Mark Moskowitz turned his quest for information about a long-forgotten novel, purchased in his college days, into a paean to authors, books, and those who love them.

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01 May

Book Sense Mixing It Up With New BACARDI Mixers Promotion

Book Sense and The Minute Maid division of The Coca-Cola Company have teamed up to create an in-store Book Club Sweepstakes that aims to drive consumers participating in reading groups to independent bookstores with Book Sense. The national sweepstakes promotion, the BACARDI® Mixers & Book Sense Book Club Sweepstakes, will start in July and run for four months. It is expected that the promotions will drive traffic to Book Sense stores and raise awareness of the Book Sense brand.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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