Grove Atlantic and Wiley Join BookSense.com Co-op Reimbursement Program
This week, BookSense.com announced that publishers Grove Atlantic and John Wiley & Sons have joined the BookSense.com Co-op Reimbursement Program. Other publishers participating in the program are AOL Time Warner, Harcourt, and HarperCollins.
The co-op program is designed to help publishers both promote and increase the sales of their books. Furthermore, it gives booksellers a way to claim unused newsletter co-op -- which can then be used to offset a significant portion the monthly cost of their BookSense.com Web sites.