Holiday Shoppers to Buy More Books According to Retail Survey
Good news continues to fill the cash registers of booksellers, according to the National Retail Federation (NRF) in the second installment of its 2003 Holiday Consumer Intentions and Actions Survey, published on November 17. The survey revealed that 60.8 of consumers intended to purchase books, CDs, and DVDs as a holiday gift. Only apparel -- at 62.2 percent.