The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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The Pacific Northwest Booksellers Association (PNBA) Fall Tradeshow Northwest will be held September 10 - 12 at the Oregon Convention Center (OCC) and Red Lion Hotel at OCC in Portland, Oregon. This year's trade show promises a wide array of educational programs for booksellers, publishers, and authors, as well as Book & Author Breakfasts on Saturday and Sunday morning. 
Jay Conrad Levinson is the author of the bestselling marketing series, Guerrilla Marketing. This article, which originally appeared on the