America Unchained Creates Mainstream Support for Independent Businesses
When the American Independent Business Alliance (AMIBA) announced that November 20 would be America Unchained day, Jennifer Rockne, AMIBA's director, noted that the event, which asked people to shop only at locally owned retailers in their communities, was organized primarily to be a "media" event, with the ultimate goal of helping community members comprehend the economic benefit that local businesses provide.