Bay Area Booksellers Win With Book Sense/BART Promotion
In mid-December, the Northern California Independent Booksellers Association (NCIBA), the Bay Area Rapid Transit System (BART), and Book Sense teamed up for a promotion that encouraged BART riders to visit their local independent bookstores. On Tuesday, December 13, fifty thousand fliers featuring an area-specific Book Sense Picks list, as well as a coupon worth $10 off the purchase of any one of the titles at participating stores, were distributed at six BART stations.
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