Sizzlin' Sideline From Bookshop Santa Cruz
Bookshop Santa Cruz in Santa Cruz, California, is no stranger to tongue-in-cheek, clever marketing gambits. In 1993, the bookstore weighed Rush Limbaugh's book and sold it at the price of baloney. In 1995, the store included an airline "barf bag" with every copy of Newt Gingrich's To Renew America (HarperCollins).