Book Sense Gift Certificates Catching on With Consumers
The number of consumers redeeming Book Sense gift certificates grew at a prodigious rate in 2001, and that trend continued into the first month of January 2002 -- with a record number of consumers redeeming gift certificates at independent bookstores around the country. This is according to recent Book Sense figures charting store-to-store gift certificate redemptions (the figures do not include gift certificates that were purchased and redeemed in the same store).