White Boxes Landing Soon
The January white boxes are in the mail to booksellers participating in the national Book Sense marketing program. Importantly, in this month's white box is an array of Book Sense promotional materials for bookstores to freshen-up their co-branding. Included are a poster (rolled in a tube), a new removable vinyl two-sided decal for the front door or window, a decal for the cash register, a 76 counter card, and an order form for even more marketing materials.
Emmy-winning writer and comedian Ellen DeGeneres will address the book industry in a solo comedic benefit performance Saturday evening, May 31, 2003, at BookExpo America (BEA) in Los Angeles. The appearance was announced by BEA show management on January 9, and the news was the first update on BEA's headline Author Events.