Blog

01 May

Stone Reader Provides Perfect Cross-Promotion Opportunity

Book lovers are not always film lovers, nor are film lovers always book lovers. But what of a film about the love of books -- in particular, the love of one special book…. This is where book people and film people must overlap. Filmmaker Mark Moskowitz turned his quest for information about a long-forgotten novel, purchased in his college days, into a paean to authors, books, and those who love them.

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01 May

Book Sense Mixing It Up With New BACARDI Mixers Promotion

Book Sense and The Minute Maid division of The Coca-Cola Company have teamed up to create an in-store Book Club Sweepstakes that aims to drive consumers participating in reading groups to independent bookstores with Book Sense. The national sweepstakes promotion, the BACARDI® Mixers & Book Sense Book Club Sweepstakes, will start in July and run for four months. It is expected that the promotions will drive traffic to Book Sense stores and raise awareness of the Book Sense brand.

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01 May

POS Vendors Help Booksellers Protect Customer Privacy

The FBI's expanded authority under Section 215 of the USA Patriot Act allowing it to secretly request and serve a subpoena for bookstore and library records has spurred a small number of booksellers to ask their point-of-sale (POS) systems vendors to purge their databases of customers' title-specific purchase records, according to vendors who spoke to BTW.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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