Advanced Learning Session for Owners or Managers: Creating a Winning Strategy in a Rapidly Changing World (ends at 6:15 pm)

Your business strategy (what you do every day) and your business identity (how you define your organization’s purpose) are two areas that every business leader must address in order think creatively and strategically about the future of their store. This session for owners and managers will give you the opportunity to explore how successful leaders evaluate their business strategy and current business identity in a world of ever-changing technology and increased consumer expectations. Join Ryan Raffaelli, Harvard Business School Professor, for an interactive, case-based discussion that will help clarify—and maybe even redefine— your organization’s strategy and identity. (Group A; Pre-registration required.)

• Ryan Raffaelli, Assistant Professor of Business Administration, Harvard Business School
• Dan Cullen, ABA Senior Strategy Officer (Moderator)