Advanced Bookselling & Special Topics: Author Event Grids

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Friday, June 28, 2019 1:45 PM to 2:45 PM EDT

 

You know you want to bring authors to your store and into area schools, but how do you begin to ask publishers? Two words: “Author Grids.” In this session, panelists who have mastered the author grid will share with attendees:

  • Tips for a perfect pitch
  • The power of your sales rep
  • How to create a stellar general event profile
  • How to anticipate attendance
  • How to request access to grids
Joy Dallanegra Sanger, ABA (White Plains, NY); Lara Phan, Random House (New York, NY); Samantha Hendricks, Schuler Books (Grand Rapids, MI); Emily Hall, Main Street Books (St. Charlse, MO); Melissa Campion, Macmillan (New York, NY)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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