ABC Group Presents: Creating Successful Book Subscription Clubs and School Registries

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Wednesday, February 11, 2015 4:30 PM to 5:45 PM EST

When you’re looking to create new revenue streams, prepaid book clubs and gift registries offer stores the opportunity to expand customer services with little or no cost beyond planning and organization. Booksellers already running profitable clubs and registries will discuss how to get started and what resources and tools are available to help. Learn how to price your book club, how to choose titles for a range of tastes while keeping an eye on margins, and how to effectively market to customers with nieces, nephews, and grandchildren living outside your community.

  • Leslie Hawkins, Spellbound Children’s Bookshop (Asheville, NC)
  • Kerri Poore, Politics and Prose (Washington, DC)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN) (Moderator)
     

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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