The 2023 Holiday Marketing Campaign

Printer-friendly versionPrinter-friendly version

The 2023 Holiday Marketing Campaign

The momentum of #TheFutureIsIndie campaign continues with our winter holiday shopping campaign: “The Future Is Indie, The Presents Are Now.” The campaign offers an uplifting reminder that the best presents are those that go beyond the material — the gift of an engaging story, the thrill of discovery, and the connection shared when exchanging a well-loved book.

  • Posters
  • Web banners
  • Social media graphics for Facebook/Twitter, Instagram and Insta Stories

Recommended text for newsletters and social media have also been provided (PDF below).

Be sure to make it clear to customers how they can shop with the store — whether in-store, online, or both, and whether that includes curbside pickup or delivery.

DIY tags: 
Handouts for Public: 
Wednesday, October 25, 2023

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]



Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement