Showcasing Children’s Institute on Social Media

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    The 2018 ABC Children’s Institute, which kicks off the evening of June 19 in New Orleans, Louisiana, is a perfect opportunity for attending booksellers to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

    Many booksellers have mastered the art of sharing their most exciting institute moments, from tweeting inspirational quotes delivered by presenters to Instagramming photos of the bookstore tours, keynote speakers, or selfies with fellow booksellers at receptions. Here are a few tips for how to best share scenes from Children’s Institute while on the go:

    Before Children’s Institute:

    • Connect with ABA on Facebook, Twitter, and Instagram
    • Make note of the official 2018 Children’s Institute hashtags: #kidstute and #Ci6
    • Download the Instagram, Facebook, and Twitter apps for your phone so you can post in real time
    • Ensure your social media pages are fresh and up-to-date
    • Determine who will be posting from the event if sharing the bookstore’s account

    At Children’s Institute:

    • Get the hotel’s meeting room Wi-Fi password from the Ask ABA desk
    • Say hello to The Cats, ABA’s new social media coordinators
    • Share your favorite quotes and photos as you attend keynote speeches and featured talks
    • Live-tweet keynotes or education sessions for booksellers at home
    • Post the best tips you pick up during education sessions
    • Connect with fellow attendees and set up an offline meetup
    • Retweet or share your favorite posts from other Children’s Institute attendees

    After Children’s Institute:

    • Show off the stacks of galleys you snagged
    • Stay connected with new bookseller friends
    • Keep the conversation going — share cool ideas on social media all throughout the year

    Learn more about leveraging social media at the Ci6 sessions “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses,” which will be held on Wednesday, June 20, from 9:00 a.m. to 10:00 a.m. in Grand B, and “Building Your Brand and Amplifying Your Presence on Social Media With Eva Chen,” which will be held on Thursday, June 21, from 9:00 a.m. to 10:00 a.m. in Nottoway. See the full Children’s Institute schedule here.