Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses

    Wednesday, June 20, 2018 -
    9:00am to 10:00am
    Room: 
    Grand B

    Successful social media marketing requires more than just posting and sharing content. Retailers that understand the power of engagement and customer relationships can generate name recognition, sales, on-site visitors, and more. Learn how to develop a more informed, organized, goal-oriented approach to your social media that will help you achieve your digital marketing goals. Identify how social media marketing can target the right audiences and grow your bottom line. This class will benefit any bookseller who has clearly defined digital marketing goals, currently manages one or more social media accounts, and is actively marketing on social media on a daily or weekly basis.

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