"Pitching" the Store: Developing Publisher Relationships for Great Events

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Monday, January 25, 2016 9:15 AM to 10:15 AM EST

To host the authors you want, it is important to create a relationship between your store and the various publishing houses. This panel of publicists and event managers will highlight the value of bookseller/publicist partnerships and will offer tips on how to establish a relationship and how best to benefit from it.

  • David Enyeart, Common Good Books (St. Paul, MN)
  • René Martin, Quail Ridge Books & Music (Raleigh, NC)
  • Melissa Bullock Campion, Director Author Events & Services, Macmillan Publishers (New York, NY)
  • Lara Phan, Director, Account Marketing, Random House (New York, NY)
  • Linda McLoughlin Figel, {pages} a bookstore (Manhattan Beach, CA) (Moderator)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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