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What are the key elements that put a store on the top of a publisher's list for sending visiting authors? Learn what you can do to entice publicists and authors, and manage everyone's expectations, as well as how to work with schools to reach established audiences, develop community relations and build pre-order sales.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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