Find Waldo Local Toolbox

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2023 Find Waldo Local Toolkit

For Host Bookstores

Publicity, Social Media & Co-op

Promotional Identifier

Promotional Identifier Usage Guidelines:

This Find Waldo Local low-resolution promotional identifier is for online use only. The image must be used in its entirety. No cropping or changes to the image are permitted. If you require a high-resolution image for promotional printing purposes or printed publicity, please send an e-mail to that includes your name, the name and location of your store, and a brief description of how you wish to use the image, including the anticipated number of promotional pieces you plan to print and a description of how they will be distributed. If a local media outlet would like to use the image, please have them send an e-mail to that includes contact information, a brief description, and the anticipated run date. Please note that no permission will be granted for use of Waldo imagery on items that will be sold, any type of food item, or other merchandise of any kind (such as T-shirts). This also applies to any items being created for promotional use or giveaways. Additionally, the promotional identifier must be used as is and no permission will be granted for use where any Waldo image is manipulated in any way.


For Participating Merchants

Party Activity Kit

Waldo Appearance Guidelines


DIY tags: 
Wednesday, April 5, 2023

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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