Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
 Chat Copy | 3.83 KB |
| Transcript | 60.16 KB |
During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Linktree allows you to create a personalized page, that houses all the important links you want to share with your customers. It is most commonly used on social platforms like Instagram, TikTok, Facebook, YouTube, Twitter, or LinkedIn and can save you time when marketing to customers by providing once space to update instead of several. This session will include a short demo of creating a Linktree and examples of how other bookstores use it.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 1.34 KB |
| Transcript | 31.5 KB |
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 9.65 KB |
| Transcript | 66.34 KB |
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 1.17 KB |
| Transcript | 38.53 KB |
During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.
>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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