On Demand Education Sessions

The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers will lead this not-to-be-missed conversation.

Attachment	Size
Planning for Store Longevity pdf	48.31 KB

You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

Attachment	Size
Dazzling In-Store Displays Presentation (PDF)	7.62 MB

Divisive political commentary and ongoing reports of cultural and social misconduct continue to be highlighted in both national and local media. Because bookstores are both unique meeting places and businesses, many booksellers are struggling with how to navigate the resulting personal and professional pressures. What are the questions that owner/managers and staff should be asking that can lead to fruitful discussions and solutions? If you have found yourself thinking about this and discussing it with colleagues, please join the conversation. Facilitated by a professional moderator, this is an opportunity for booksellers to participate in this important discussion.

Pre-registration required; for owners and managers only. Register here As a bookstore owner or manager, having multiple responsibilities means your to-do list is never done. And as your business grows, your days only get longer. In order to keep your sanity, you need staff who can take on more responsibilities and grow with the business, providing leadership in your store and possessing the confidence to represent your store in the community. For this to happen, you need employees who can think strategically, take initiative, and feel empowered to solve problems. Alden Mills—Inc. 500 CEO, Navy SEAL, and author of Unstoppable Teams: The Four Essential Actions of High-Performance Leadership (HarperBusiness)—will teach important strategies you can apply immediately to develop leaders in your stores. You’ll walk away with Alden’s C.A.R.E.-based model that focuses on building relationships in four ways—with customers, co-workers, and community. This Advanced Education Session is designed for in-depth exploration among peers about management and operational concerns. Space is limited and registration is first-come, first-served. Each ABA member company is limited to two AES participants. ABA will attempt to accommodate all interested stores with at least one AES placement; assignments will be e-mailed prior to the start of Winter Institute. Presented twice on Thursday, 1/24: 9:20 to 10:20 am and 3:40 to 4:40 pm.

ABACUS is a yearly benchmarking survey that gathers essential information and insights on bookstore financials. This unique and actionable data is key to a store’s long-term viability, as it can be used to create budgets and analyze important business questions. Bookseller panelists who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report. In this session, booksellers will learn:

• How to read key lines in an ABACUS report
• How to recognize and make changes in bookstore financials
• Important points to consider when making short- and long-term budgets based on ABACUS data

Information on how and when to submit your data to participate in the ABACUS report

Attachment	Size
ABACUS Highlights pdf	188.33 KB
Using ABACUS as a Budgeting Tool Presentation (PDF)	2.14 MB

Your landlord can be one of the most important influencers on the success of your business, but this critical relationship is often only considered when the rent is due or when it’s time to sign the lease. Bookstore owners who have experienced the positive results of cultivating the landlord relationship will share their experiences and explore effective strategies for landlord relations. Panelists will discuss:

• Best practices for improving landlord relationships
• Tips for turning your landlord into an advocate for your business as well as indie businesses in your community
• Tips for lease negotiations

Attachment	Size
Shelf Awareness Feature: Booksellers Navigate Rising Rents pdf	94.33 KB

A Refugee Book Drive will be held during Wi14, beginning on Tuesday at the Welcome Desk, then moving to the Galley Room for the remainder of the Institute. Spanish-language books are being collected to benefit parents and children from Central America and Mexico. Organized by Denise Chávez (Casa Camino Real Bookstore, Las Cruces, NM) and administered by Border Servants Corps. Genres and subject suggestions are posted here on BookWeb.org. Refugees are people who have been forced to leave their homes or their country, either because of war, economic or societal problems, their political or religious beliefs, or natural disaster.

Attachment	Size
Top 100 Spanish-Language Books with Terms (Members Only) (Ingram list compiled by River Dog Book Co)	72 KB

Attachment	Size
Suggested Spanish-Language Books (Word Up Community Bookshop/Librería Comunitaria) pdf	68.34 KB
Top 100 Spanish-Language Books (Ingram list compiled by River Dog Book Co)	53 KB

While digital accessibility should be at the forefront of every IndieCommerce site, ADA guidelines can be difficult to understand, decipher, and put into practice in a real and meaningful way. In the webinar booksellers will discover how to implement the guiding principles of digital accessibility by learning how to decode the Web Content Accessibility Guidelines (the federal standard for digital accessibility) as well as how they can put some of those guidelines into practice on their IndieCommerce and IndieLite websites.

ABA’s webinar on ensuring ADA website compliance was run by Art Frick, who has been designing and developing websites and multimedia collateral for a variety of companies, organizations, and institutions since 2004.

Maximizing Pre-Orders focuses on how indie bookstores can take full advantage of pre-order opportunities and boost their sales, PR, and market share. In this presentation, booksellers will also discover ways to successfully promote and sell pre-orders including new methods developed and tested by ABA’s Pre-Orders Task Force of indie stores.

Maximizing Pre-Orders was presented at the 2018 Fall Regional Shows.

Attachment	Size
Maximizing Pre-Orders 2018 PPT pdf	5.06 MB
Reporting Pre-Orders POS Cheat Sheet pdf	162.53 KB

The 101-level seminar, led by ABA CFO Robyn DesHotel and Cynthia Compton of 4 Kids Books & Toys in Zionsville, Indiana, covers the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The seminar concentrates on bookstore finances as opposed to bookstore accounting and deep financial experience is not required.

This video is available to logged-in, ABA bookseller members only.

The Principals of Bookstore Finance Seminar was presented at the 2018 Fall Regional Shows. 

Attachment	Size
Financial Management Workshop Slides (pdf)	1.09 MB
Financial Management ABACUS Slides (pdf)	645.31 KB
Store Expansion Study Spreadsheet (xlsx)	30.94 KB

Jesse Mecham is the author of You Need A Budget: The Proven System for Breaking the Paycheck to Paycheck Cycle, Getting Out of Debt, and Living the Life You Want. YNAB is best-known for teaching “Four Rules” to help people really gain control of their money. Jesse puts his business lessons in action by teaching attendees how they personally can change the way they think about their money. He’ll teach attendees his “Four Rules” walking them through hilarious (because they’re so true!) examples of money mistakes, and what they can do today to start having their money line up with what really matters.

When your business is hit by a disaster, you need to know you are prepared. Whether you are dealing with floods or fire or other disaster, your business survival will depend on having a solid emergency plan in place and a resilient and adaptable business model. Booksellers who have experienced disaster in their store and community will share best practices, and local and national FEMA and emergency preparedness experts will share tips that will help businesses survive and rebound.

Attachment	Size
Resources for Emergency Prep (PDF)	4.03 MB

The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

Attachment	Size
Reliable Recommendations (PDF)	57.29 KB
Romance Reader Stats (pdf)	392.91 KB
Judgement Free Badge (pdf)	559.82 KB

Amy Webb is a quantitative futurist. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. She is the author of three books, including The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (PublicAffairs, December 2016) which explains how to predict and manage technological change. It was selected as one of Fast Company’s Best Books of 2016 and was a Washington Post Bestseller. Her bestselling memoir Data, A Love Story (Dutton/ Penguin 2013) is about finding love via algorithms. Her TED talk about Data has been viewed more than 6 million times and has been translated into 32 languages.

Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

Attachment	Size
Tips for Hand-Selling Kids Books (PDF)	182.63 KB

Making hiring decisions for a diverse sales force often requires a new and different approach to hiring — including looking outside your normal sources for candidates and fostering relationships both in the store and in the larger community. Mecca E. Santana will be joining Marc Villa (Politics and Prose Bookstore) in a discussion on how to make your store more diverse and inclusive. Mecca is the Vice President of Diversity & Community Relations for Westchester Medical Center Health Network in White Plains, NY. Prior to this position, Ms. Santana served as the Chief Diversity Officer for the State of New York, and was responsible for the promotion of workforce diversity and inclusion, while also leading new initiatives to increase Minority & Women Owned Business (MWBE) procurement opportunities.

Attachment	Size
Hiring for Diversity pdf	419.88 KB

Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

Attachment	Size
Best Practices for Buying Marketing Hand Selling Diverse Books (pdf)	439.32 KB

Pre-registration required; for owners and managers only. Registration is closed. Exiting a much-loved business can be difficult to consider, but whether you are preparing to retire or you expect to own your store for many years to come, it is important to have a plan in place for your business and to consider all succession options. A bookseller who has gone through the process of selling a store as well as a representative from a local financial group that offers business valuations will lead a conversation on how to prepare for this important step in the life of your store.

Attachment	Size
Elements of Succession Planning for Selling a Bookstore (PDF)	86.18 KB

The recent resurgence of interest in travel books is one more reason to take a closer look at the marketing of certain genres. Bookseller and publisher panelists will cover creative marketing, merchandising, events, and handselling to help put your store on the map for customers seeking books on travel, religion, and cooking.

Attachment	Size
Ingram Travel and Outdoor Sell Sheet	10.74 MB
Workman Cookbooks Sell Sheet	4.81 MB

ABACUS is a yearly benchmarking survey that gathers key information and insights on bookstore financials. Stores that participate in ABACUS know how important this unique and actionable data is to their store’s long-term viability. Industry Insights, the organization that compiles and analyzes the confidential bookstore data, will offer a tutorial on the new ABACUS web portal, review key survey trends and results, and demonstrate how to generate reports to best utilize a store’s data. In addition, booksellers who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report.

Attachment	Size
ABACUS 101	413.3 KB
Sample P&L	219.28 KB

Daniel H. Pink is the author of several books, including the New York Times bestsellers Drive, To Sell is Human, and A Whole New Mind. His books have won multiple awards and have been translated into 35 languages. He lives with his family in Washington, DC.

Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

Attachment	Size
Author School Visit Schedule (PDF)	170.08 KB

Is your store website working for you? Who’s visiting, what are they interested in, and where are they coming from? Google Analytics is a free tool that can help answer all of these questions and more. It’s not as hard as you think, and the answers might surprise you! We’ll give you a quick tour of the highlights of Google Analytics and show you how to dig in and learn some interesting things about your website and its audience. This course is intended for beginners to Google Analytics and is not specific to any particular type of website or platform.

Attachment	Size
Google Analytics 101 (pdf)	130.91 KB

Are you looking for better checklists and forms to help you organize your store operations? Or do you already have procedures for self-published authors, special orders, or other store operations that you can’t live without? Here’s an opportunity to crowdsource solutions for you and your fellow booksellers. Come to this idea exchange with a number of copies of your “best loved” forms and exchange them with “best loved” forms from other stores.

Attachment	Size
Gramercy Books Consignment 1 (jpg)	472.62 KB
Gramercy Books Consignment 2 (jpg)	803.68 KB
Can't Find, Customer Request, IBID Corrections (jpg)	680.67 KB
Bright Side Bookshop Phone Order (pdf)	97.91 KB
Bright Side Bookshop Orientation and Training (pdf)	110.66 KB
Bright Side Bookshop Loss Control (pdf)	75.72 KB
Bright Side Bookshop Event Evaluation (pdf)	91.89 KB
Bright Side Bookshop Daily Manager Sheets (pdf)	320.68 KB
Bright Side Bookshop Bookseller Job Description (pdf)	118.65 KB
Avid Bookshop at Five Points Daily Checklist (pdf)	79.08 KB
Avid Bookshop Consignment Application (pdf)	85.04 KB
Avid Bookshop Monthly Tasks (pdf)	64.95 KB
Avid Bookshop Request to Book an Event (pdf)	14.5 KB
Avid In-shop Event Checklist (pdf)	96.24 KB
Wild Rumpus Employee Performance Evaluation (pdf)	81.38 KB

Successful social media marketing requires more than just posting and sharing content. Retailers that understand the power of engagement and customer relationships can generate name recognition, sales, on-site visitors, and more. Learn how to develop a more informed, organized, goal-oriented approach to your social media that will help you achieve your digital marketing goals. Identify how social media marketing can target the right audiences and grow your bottom line. This class will benefit any bookseller that has clearly defined digital marketing goals, currently manages one or more social media accounts, and is actively marketing on social media on a daily or weekly basis.

Pre-registration required; for owners and managers only. Morten Hansen, co-author of Great by Choice (Simon & Schuster) with Jim Collins, is a professor of management at the University of California, Berkeley. His forthcoming book, Great at Work, which draws on a longitudinal study of more than 5,000 managers and employees, has already been hailed by organizational psychologist Adam Grant as “the definitive guide to working smarter.” Professor Hansen will lead an interactive workshop on how bookstores and booksellers might find more success not by doing more—not by joining another social media platform, by trying to sell nonbook merchandise, or by trying to be the “everything store” that Amazon has become—but by identifying the work that their bookstore does best, and then effectively obsessing about it. Hansen will lead a discussion for owners and managers who want to maximize their time and increase their job performance and will share his “Seven Work Smarter Practices” and provide an opportunity for booksellers to identify ways to apply them to their daily business lives. Advanced Education registration is closed.

Attachment	Size
How to Create Value Worksheet (PDF)	74.84 KB

This 101-level seminar covers the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The workshop includes a segment focusing on strategies for achieving higher profits and improving cash flow. The program concludes with an interactive group discussion, working through an example of how booksellers can use their store’s financial information to make sound business decisions. The seminar concentrates on bookstore finances as opposed to bookstore accounting, and though it is helpful for attendees to be familiar with basic bookstore finances, deep financial experience is not required.

Attachment	Size
Principles of Financial Management (pdf)	1.15 MB
Store Expansion Scenarios (xlsx)	32.07 KB
ABACUS and the 2% Solution (pdf)	598.24 KB
Sales Change Analysis (pdf)	193.07 KB
Ordering Direct vs Wholesale (pdf)	176.59 KB
ABACUS 16 Highlights (pdf)	187.23 KB

Marley Dias, in conversation with Suzanna Hermans of Oblong Books, will discuss her journey from New Jersey tween to viral activist sensation—and now to author. Marley’s effort to diversify the characters on her bookshelf by collecting #1000BlackGirlBooks was celebrated by thousands of readers, and by booksellers across the country who supported her campaign in their stores and on social media. At this event, Marley will engage in a lively Q&A about reaching young readers who are equally interested in activism, pop culture, and serious news As she said in an Elle.com interview, “My generation feels the pressure to make things better, but we need more spaces to speak our minds and to make a difference.” Marley will encourage booksellers to make their stores a go-to resource for young people and their varied passions.

A strong backlist inventory is the cornerstone of book sales. Bookseller panelists who have learned to successfully curate their selections will share their knowledge on the importance of backlist, how to choose and display books, which titles continue to sell well, and which children’s categories to invest in to maintain a robust backlist collection for customers.

• Karin Schott, Devaney, Doak, & Garrett Booksellers (Farmington, ME)
• Molly Olivo, Barstons Child's Play (Washington, DC)
• Erin Barker, Hooray for Books! (Alexandria, VA)
• Meghan Goel, BookPeople (Austin, TX) (Moderator)
   

Attachment	Size
Backlist Perennial Favorites (PDF)	944.94 KB

Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

• Kimberly Cake, Enchanted Passage (Sutton, MA)
• Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
• Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
   

Attachment	Size
Fostering an Inclusive Environment for Staff and Customers with Disabilities - ADA Resources (PDF)	607.87 KB
Schneider Family Book Awards (PDF)	813.63 KB

Jason Reynolds tells the story of being a reluctant reader as a child, to being a bookseller at Karibu Bookstore, and how all of it helped shape him as a writer.

Allison Risbridger, client development specialist at NPD Book, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

Attachment	Size
Trends and Findings in Children's Bookselling (PDF)	2.49 MB

One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

• Paige Battle, Teacher-Librarian (Grant High School)
• Carol Moyer, Quail Ridge Books (Raleigh, NC)
• Katie O'Dell, Special Projects Director (Multnomah County Library)
   

Attachment	Size
Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (PDF)	2.23 MB
Bookseller Suggestions Development and Reading Styles Title List (PDF)	1003.21 KB

Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

Attachment	Size
Careers in Bookselling: How to Grow By Doing What You Love (PDF)	610.06 KB

Handselling a book through an effective blurb is an essential bookselling skill, whether it’s for the Indie Next List, for shelf-talkers, or for other opportunities in-store, online, or elsewhere. A panel of bookseller blurb-writing all-stars will discuss the key elements of effective blurbs and direct attendees in hands-on exercises for writing and reviewing blurbs.

• David Enyeart,Common Good Books (St. Paul, MN)
• Peternelle Van Arsdale, Author The Beast is an Animal, Simon & Schuster
• Pamela Klinger-Horn, Excelsior Bay Books (Excelsior, MN)
• Luisa Smith, Book Passage (Corte Madera, CA) (Moderator)
   

Attachment	Size
Writing Effective Blurbs from Common Good Books PDF	227.58 KB
Blurb Writing Method by Peternelle Van Arsdale PDF	480.59 KB

An ongoing commitment to improving margins is a key to increasing bookstore profits. Focusing on freight costs, cost of goods sold, and even shrinkage can help any business improve the bottom line. Panelists in this session will help booksellers focus on successful strategies and best practices that will help guide booksellers into greater profitability.

• Sally Brewster, Park Road Books (Charlotte, NC)
• Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
• Paul Hanson, Village Books (Bellingham, WA)
• Libby Manthey, Riverwalk Books (Chelan, WA) (Moderator)
   

Attachment	Size
Increasing Margin (PDF)	3.38 MB

Booksellers face special free speech problems in selling children’s books. Parents complain about books that are “inappropriate” for their children based on age or socio-economic background, and there is also growing sensitivity in some communities as to how they are presented in kids’ books. How should booksellers respond?

• Nicole Brinkley, Oblong Books and Music (Rhinebeck, NY)
• Miranda Paul, Mentorship Chair, We Need Diverse Books (Bethesda, MD) and Author, 10 Little Ninjas (Knopf Books for Young Reader)
• Joan Trygg, Red Balloon Bookshop (St. Paul, MN)
• I.W. Gregorio, Founding Member, We Need Diverse Books (Bethesda, MD) and Author, None of the Above (Balzer + Bray)
• Chris Finan, ABA (Moderator)
   

Attachment	Size
Bookseller of the Year WNDB pdf	2.15 MB
Diversity Resources WNDB pdf	1.46 MB

For owners and managers. Pre-reg required.
This ticketed session is open to ABA member store owners and managers only. One of the most important hires for any retail operation is a manager. Whether for the entire store, a section, or a key function, managers take pressure off owners, allowing them to focus on big-picture business decisions, secure in the knowledge that day-to-day operations will continue successfully. In this session, owners will learn strategies for communicating, delegating, training, and thriving through skillfully empowering managers. Facilitated by Lani Basa, owner and CEO of The Business Women’s Circle (BWC), a group providing a confidential and collaborative setting for businesswomen to foster growth and work on their businesses with the support of others.

• Lani Basa, Owner and CEO, Business Women's Circle (Minneapolis, MN)
   

Attachment	Size
Advanced Education Managing Managers pdf	835.77 KB

Social media is here to stay, but no one platform is invincible. Algorithms can change overnight. For example, if Facebook disappeared tomorrow, your following would evaporate with it. Luckily, you are already investing in one online presence you do control: your website. This panel will review how to use social media to drive traffic to your website and e-newsletters --regardless of which social media platforms you prefer or how they can change -- and how to leverage your social followings to meet your store's marketing goals.

• Dan Graham, Book Soup (West Hollywood, CA)
• Kelly Justice, Fountain Bookstore (Richmond, VA)
• Catherine Cusick, ABA (Moderator)
   

Attachment	Size
Fountain Bookstore Strategy Guide pdf	212.96 KB

As we continue to see the effects of climate change throughout the world, booksellers are asking what they can do -- both to keep their customers and communities informed on this critical issue and to become involved in climate change grassroots activism. Booksellers on this panel will share examples of store activities - from title lists and in-store activities to advice on how to work with climate change activists, both in your community and nationwide.

• Chris Morrow, Northshire Bookstore (Manchester Center, VT)
• Kevin Whelan, MN350 (Minneapolis, MN)
• Patrick Hanlon, Environmental Initiatives Manager, City of Minneapolis Health Department (Minneapolis, MN)
• Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)
   

Attachment	Size
Climate Change Reading List xlsx	19.29 KB

Congratulations, you are a manager! Now what? Being a manager is not easy, and, while your exceptional performance may have gotten you that promotion, your new position will require a whole new set of skills: delegating, motivating, negotiating, communicating, etc. A professional will offer tools and techniques to help first-time managers survive and thrive.

• Lani Basa, Owner and CEO, Business Women's Circle (Minneapolis, MN)
• Cindy Dach, Changing Hands Bookstore (Tempe, AZ)
• Mary Magers, Magers & Quinn Booksellers (Minneapolis, MN) (Moderator)
   

Attachment	Size
Best Practices for First Time Managers pdf	506.21 KB

Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

• Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
• Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
• Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
   

Attachment	Size
The View From the Rep Seat pdf	309.8 KB
Watermark Books Best Practices for Edelweiss Event Grids pdf	110.63 KB

Building upon findings in a recent Nielsen Book study that showed a significant rise in sales of active nonfiction for children and the potential for even greater growth, booksellers who have successfully increased their nonfiction business will discuss the keys to broadening their inventory and maintaining a diverse selection to complement the subjects driving this category.

• Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME)
• Carol Moyer, Quail Ridge Books (Raleigh, NC)
• Tegan Tigani, Queen Anne Book Company (Seattle, WA)
• Sara Grochowski, Briliant Books (Traverse City, MI) (Moderator)
   

Attachment	Size
ABC Presents Using Nielsen Data to Expand Nonfiction Sales pdf	5.26 MB

Managing large-scale off-site events takes a lot of planning. With concerns ranging from securing a location and ticketing to working with the publisher, formulating marketing strategies, and event team logistics, pulling together a large-scale event can quickly overwhelm even the most seasoned event planner. Come spend an hour with colleagues from bookstores that regularly produce large-scale off-site events for insights and tips on how to manage a successful event of your own.

• Robert McDonald, The Book Stall at Chestnut Court (Winnetka, IL)
• Lynn Pellerito Riehl, Nicola's Books (Ann Arbor, MI)
• Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
• Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

Attachment	Size
Managing Large Scale Events Book Stall at Chestnut Court pdf	674.38 KB
Large Scale Event Procedures Greenlight (PDF)	254.41 KB

Bringing used books into your store can improve your margins and help your bottom line, but it also brings a new set of considerations to your already established business procedures. This 101 introductory session will help you navigate issues such as buying, sourcing, and tracking your used inventory.

• Jessi Blackstock, Magers & Quinn Booksellers (Minneapolis, MN)
• Harriett Logan, Loganberry Books (Shaker Heights, OH)
• Lacy Simons, hello hello books (Rockland, ME)
• Shane Gottwals, Gottwals Books (Warner Robins, GA) (Moderator)
   

Attachment	Size
Gottwals Books Best Practices pdf	125.13 KB
hello hello books Best Practices pdf	222.55 KB
Loganberry Books Best Practices pdf	219.82 KB
Magers & Quinn Booksellers Best Practices pdf	217.52 KB
hello hello books Used Books Brochure pdf	1.9 MB
Loganberry Books Glossary pdf	34.54 KB

With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

• Michael Bender, Community Bookstore (Brooklyn, NY)
• Heather Hebert, Children's Book World (Haverford, PA)
• Marika McCoola, Porter Square Books (Cambridge, MA)
• Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
   

Attachment	Size
ABC Graphic Novel Bookseller Favorites List (PDF)	251.39 KB
ABC Graphic Novels Bookseller Favorites (PDF)	772.77 KB

Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

• Laura DeLaney, Rediscovered Books (Boise, ID)
• Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
• Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
• Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
• Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
• Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
• Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
   

Attachment	Size
Building Productive & Profitable Relationships with Local Libraries - ABC, 2009 (PDF)	329.85 KB

Fun and exciting events don’t always have to feature a visiting author. Themed events built around books for different age groups can offer great no-cost opportunities to fill out your calendar, attract new sales, and bring customers into your store beyond storytimes and discussion groups.

• Danielle Borsch, Vroman’s Bookstore (Pasadena, CA)
• Jennifer Green, Green Bean Books(Portland, OR)
• Lisa Nehs, Books & Company (Oconomowoc, WI)
• Beth Golay, Books & Whatnot (Moderator)
   

Attachment	Size
Gnome for the Holiday Game Card (PDF)	681.9 KB

Your stockpile of ARCs can present a great opportunity for marketing and community outreach at no additional cost. Learn from other booksellers how creative programs using ARCs and donations to underprivileged schools can lead to significant sales increases in your store or at your book fairs.

• Jesica DeHart, BookPeople of Moscow (Moscow, ID)
• Carol Moyer, Quail Ridge Books & Music (Raleigh, NC)
• Elise Supovitz, Executive Director of Independent Retail and Canada Sales at Candlewick Press (Somerville, MA)
• Mark von Bargen, Senior Director of Children's Trade Sales at Macmillan Children's Publishing Group (New York, NY)
• Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (Moderator)
   

Attachment	Size
Getting the Most Out of Your ARCs - Quail Ridge Books (PDF)	963.96 KB

In this detailed financial session, publishers will walk booksellers through the Profit and Loss statement of a new trade title and the financial realities of publishing, while delineating the many factors that affect both the bookstore channel and consumers. Important P&L line items such as suggested retail price, production costs, marketing, and returns will be discussed, as will broader themes that impact the day-to-day cost of publishing.

• George Gibson, Publishing Director, Bloomsbury USA (New York, NY)
• Matty Goldberg, President of Publishing and Client Sales Development, Perseus Book Group (New York, NY)
• Kirsty Melville, President and Publisher, Andrews McMeel Universal (Kansas City, MO)
• Steven Pace, Sales Director, Workman Publishing (New York, NY)
• Joy Dallanegra-Sanger, ABA (White Plains, NY) (Moderator)
   

Attachment	Size
Economics of Publishing Definitions (PDF)	178.53 KB
Economics of Publishing mid list P&L (PDF)	183.48 KB
Economics of Publishing bestseller P&L (PDF)	183.47 KB