Blog

19 Aug

Blackout 2003: Independent Booksellers a Beacon in the Dark

Maybe somebody up there likes independent booksellers. Or maybe it was simply a coincidence that the majority of Northeastern booksellers who spoke to BTW about last Thursday's blackout explained that -- while all around them other business owners fumbled through the dark -- for reasons sometimes unknown, their lights never went out. And for one night, these independent bookstores were not only a symbolic, but also a literal, beacon of light in their communities.

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19 Aug

Getting the Blog Rolling

Blogs, short for Web logs, are rapidly becoming ways for individuals to share information about their lives and work. Teenagers love them, authors communicate with readers, even politicians are chronicling their activities and philosophies through blogs. Some booksellers are experimenting with blogs to pass on information of interest to dedicated customers.

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14 Aug

NAIBA Fall Trade Show Preview

The New Atlantic Independent Booksellers Association (NAIBA) Fall Trade Show will be held on Sunday and Monday, September 21 - 22, in the Events Center at the Borgata Hotel in Atlantic City, New Jersey. The two-day event offers booksellers a wealth of educational programming on Sunday, and, on Monday, over 500 publishers at 275 display tables will be represented on the trade show floor, and 100 authors will be on hand to autograph books.

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14 Aug

Top Ten Marketing Ideas to Make Your Web Site a Profit Center

Few marketing experts would argue with the notion that all businesses, regardless of size, should have a presence on the Internet. However, an issue that does cause debate among Internet experts is exactly how to turn a Web site into a profit center. On May 29, at BookExpo America in Los Angeles, BookSense.com Director Len Vlahos tackled this key question with the help of panelist Luanne Kreutzer of St. Helens Bookshop in St. Helens, Oregon.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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