Selling the Sweet Appeal of Books
What better theme for literature than love? And -- with all due respect to the chocolate, flower, and diamond industries -- what better way to show one's love than the gift of a book?
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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