Mr. Postman, Look and See Is There a Bookstore in Your Ad for Me?
Two major purveyors of the printed word came together recently when the United States Postal Service recruited a bookstore for one of the locations featured in its holiday advertising campaign.
The television commercial was shot at Reading on Walden in Chicago all day December 10, said bookstore owner John Presta. He told BTW, "It went very well. [The ad] is showing all the time now. It's called 'Holiday.'"
In 1992, Sonia Williams-Babers entered the world of bookselling with "the smallest ad available" in the June issue of Black Enterprise magazine. The ad read "Get Hooked on Black Books -- send $1 for a catalogue." On returning home to Fort Worth, Texas, from Anaheim, California, and their first ABA Convention, Williams-Babers and her husband and business partner, Elvis Babers, found an overflowing post office box.