Kiosks Bring BookSense.com In-Store
Rather than hope customers will use and/or buy from their Web sites when they can't get to the bookstore, some booksellers have decided to bring their BookSense.com Web sites to customers by creating Web kiosks in their stores. Booksellers who spoke to BTW about their kiosks have found the axiom made famous in W.P. Kinsella's Shoeless Joe on target: Build it, and they will come.