Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
All booksellers are invited to join the Meetups, which typically run 45 minutes to an hour; advance registration is required. Booksellers interested in attending should use the sign-up form at the bottom of the ABA Meetups page to join the appropriate mailing list. Sign-up is only necessary once to receive credentials for all Marketing Meetups for the rest of 2021. A few hours before each event, ABA will send the meeting link to those who have signed up for the mailing list.
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