Book Sense and The History Channel Making Sense of the Past in 2004

Hardcover History, the partnership of Book Sense and The History Channel promoting programming and reading combinations, will return in March with a great new look. The series, which emphasizes why history matters, breathes life into significant subjects both past and present.

In February, participating bookstores will receive a reusable 5" x 7" Lucite frame, which can either be hung on a bookshelf or set on a counter to display a mini-poster promoting each month’s featured titles and shows. In addition, booksellers will continue to receive Hardcover History bookmarks, which can now be kept at the cashwrap or used as bag stuffers.

Both the bookmarks and the mini-posters will be distributed in White Box mailings. Booksellers will also be able to download the posters in a PDF format from Bookweb.org to print and insert in the sleeve.

Also new for 2004 will be expanded online promotional pages on both The History Channel and BookSense.com sites. The History Channel will add a tag line to the end of each program's promotional page to encourage viewers to visit their local store with Book Sense to learn more about the show’s topic.

Booksellers will strike it lucky in March with Bringing Down the House: The Inside Story of Six MIT Students Who Took Vegas for Millions by Ben Mezrich (Free Press). The companion show, Breaking Vegas, will air on The History Channel on April 4.

Stores that have previously participated in the Hardcover History promotion will continue to receive materials, but a confirmation of interest in the program is requested. To confirm continued participation, or to begin participating, stores with Book Sense should send an e-mail with the subject line "Hardcover History Materials Request" to Associate Director of Book Sense Marketing Meg Smith at [email protected].