Simon & Schuster Unveils New Marketing Plan for Indies
In recognition of the important role that indies play in helping consumers find books and new authors, Simon & Schuster is launching the Premier Marketing Plan to simplify booksellers’ access to promotional funds. In addition, on June 10, the publisher will launch a new Customer Portal that will consolidate all critical resources — including marketing/coop information, order tracking, invoices, and digital catalogs — in one place.