Maximizing Backlist the Focus of ABA Education at Fall Regional Shows

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    This fall at the regional trade shows, the American Booksellers Association will present an education session on “Maximizing Backlist: Proven Ways to Market, Promote, and Sell Backlist Titles.”

    The new education session will focus on how backlist titles with proven track records can be as important as frontlist titles in store sales and profitability. The session will be co-led by ABA senior staff and Board members and will include a discussion of advantageous backlist terms now being offered by some publishers as well as best practices for successfully managing stores’ cash flow and return on investment.

    The 2017 fall regional trade show schedule is as follows:

    Southern Independent Booksellers Alliance (SIBA): Friday, September 15 – Sunday, September 17, 2017
    Sheraton New Orleans, 500 Canal Street, New Orleans, Louisiana
    Maximizing Backlist: Friday, September 15, at 10:40 a.m.

    New England Independent Booksellers Association (NEIBA): Monday, September 18 – Wednesday, September 20, 2017
    Rhode Island Convention Center, 1 Sabin Street, Providence, Rhode Island
    Maximizing Backlist: Monday, September 18, 4 p.m.

    New Atlantic Independent Booksellers Association (NAIBA): Friday, October 6 – Sunday, October 8, 2017
    Crowne Plaza, 2349 West Marlton Pike, Cherry Hill, New Jersey
    Maximizing Backlist: Saturday, October 7, 10:45 a.m.

    Pacific Northwest Booksellers Association (PNBA): Sunday, October 8 – Tuesday, October 10, 2017
    Red Lion Hotel on the River, 909 North Hayden Island Drive, Portland, Oregon
    Maximizing Backlist: Sunday, October 8, 2:30 p.m.

    Heartland Fall Forum (Midwest Independent Booksellers Association/MIBA and Great Lakes Independent Booksellers Association/GLIBA): Wednesday, October 11 – Friday, October 13, 2017
    Westin Lombard Yorktown Center, 70 Yorktown Shopping Center, Lombard, Illinois
    Maximizing Backlist: Thursday, October 12, 3:45 p.m.

    Mountains and Plains Independent Booksellers Association (MPIBA): Thursday, October 12 – Saturday, October 14, 2017
    Renaissance Denver Stapleton Hotel, 3801 Quebec Street, Denver, Colorado
    Maximizing Backlist: Saturday, October 14, 9:30 a.m.

    Northern California Independent Booksellers Association (NCIBA): Thursday, October 19 – Friday, October 20, 2017
    South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California
    Maximizing Backlist: Thursday, October 19, 9:45 a.m.

    Southern California Independent Booksellers Association (SCIBA): Friday, October 27 – Saturday, October 28, 2017
    Sheraton Fairplex Hotel & Conference Center, 601 West McKinley Avenue, Pomona, California
    Maximizing Backlist: Friday, October 27, 2:45 p.m.

    In conjunction with SIBA and MPIBA, ABA will be offering a separate workshop, “Diversity, Equity, and Inclusion: Addressing Stereotypes and Creating a Welcoming Environment,” which will be presented by Ilsa Marie Govan, M.A., and Caprice D. Hollins, Psy.D., of Cultures Connecting. Registration for the workshop, which costs $75, will open in early August.

    The first workshop will take place on Thursday, September 14, ahead of the SIBA Discovery Show and will be led by both Govan and Hollins. The second workshop will take place on Wednesday, October 11, ahead of the MPIBA trade show and will be led by Govan.

    Watch for more details on the regional shows in upcoming editions of BTW.