Introduction to Social Media: Creating Effective Social Media Campaigns to Unlock Your Bookstore's Potential

    Thursday, April 6, 2017 -
    2:20pm to 3:20pm

    Between numerous social media platforms, such as Twitter, Facebook, and Instagram, developing an effective social media presence can be a bit overwhelming. In this 101 session, bookstore social media managers will teach attendees how to unlock their social media intuition, discover a world of new customers, and even sell in-store stock by organizing creative campaigns and effectively marketing promotions and events.

    • Nicole Brinkley, Oblong Books (Rhinebeck, NY)
    • Sami Thomason, Square Books Jr. (Oxford, MS)
    • Catherine Cusick, American Booksellers Association (Moderator)

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