Scholastic Launches "Read for Life" Campaign
In December, Scholastic launched a marketing campaign to promote books as a source of understanding, comfort, and connection. The "Read for Life" campaign -- featuring original artwork by Harry Potter illustrator Mary Grand Pré -- is a part of a continuing outreach by Scholastic in the aftermath of September 11, and it carries the message "Read for Comfort ... Read for Closeness ...
Last spring, out of the masses of books energetically offered at BookExpo America 2001, Jim Harris, owner of Prairie Lights Books in Iowa City, Iowa, found himself compelled to pick up and read an advance copy of The Last Summer of Reason by Tahar Djaout (Ruminator), he recently told BTW.