ABA Learning on Demand

Jesse Mecham, author of You Need a Budget: The Proven System for Breaking the Paycheck to Paycheck Cycle, Getting Out of Debt, and Living the Life You Want, teaches booksellers “Four Rules” for controlling money. Mecham walks booksellers through common money mistakes and encourages them to shift their perspective to create healthy financial patterns.

Learn how to:

• Decide what you want your money to do
• Break up expenses into manageable “monthly bills”
• Rely on your budget but change it as needed
• Let your money age before you spend it

Kelly Estep, Carmichael's Bookstore (Louisville, KY); Christie Olsen Day, Gallery Bookshop and Bookwinkle's Children's Books (Mendocino, CA); Moderated by Robyn DesHotel, ABA (White Plains, NY)

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ABA Chief Financial Officer Robyn DesHotel moderates a panel with Kelly Estep, manager of Carmichael’s Bookstores (Louisville, KY) and Christie Olsen Day, owner/manager of Gallery Bookshop and Bookwinkle's Children's Books (Mendocino, CA) as they and the audience discuss tactics to create a better system to approach and manage store finances with confidence.

• Hear other booksellers' stories firsthand on how they gained financial peace
• Learn that each person/ store can have their own journey
• Get tips/tricks/ideas from other booksellers about how they approach/manage their business

Kelly Estep, Carmichael's Bookstore (Louisville, KY); Christie Olsen Day, Gallery Bookshop and Bookwinkle's Children's Books (Mendocino, CA); Moderated by Robyn DesHotel, ABA (White Plains, NY)

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Author and behavioral science expert Daniel H. Pink presents findings and lessons on the science of timing and how understanding the research can help us work, manage, and schedule more effectively. Daniel H. Pink is the author of several books, including the New York Times bestsellers Drive, To Sell is Human, and A Whole New Mind. His books have won multiple awards and have been translated into 35 languages. He lives with his family in Washington, DC.

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Social media expert Sarah Benoit, lead instructor at JB Media Institute (Asheville, NC) presents a comprehensive overview and best practices for successful social media.

Learn about:

• Why social media marketing requires more than just posting and sharing content
• How understanding the power of engagement and customer relationships can generate name recognition, sales, on-site visitors, and more
• How targeting the right audiences can help grow your bottom line

Sarah Benoit, JB Media Institute, LLC (Asheville, NC)

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Quantitative futurist and author Amy Webb presents her research on artificial intelligence, automation, and digital trends to show booksellers that thinking like a futurist can help their business succeed.

Learn about:

• Why despite a great few years for indie bookstores, they need to consider how developing technologies may affect their business in the decades to come
• How bookstores should prepare for the next 10 years or for the next 20 years, including thinking carefully about an automated future as well as future customers
• The three future scenarios for bookselling and Webb's digital folder of detailed solutions for each

Amy Webb is the author of The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (Public Affairs), and is a professor of strategic foresight at the NYU Stern School of Business and the founder of the Future Today Institute.

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