ABA Learning on Demand

    Recorded Webinars

    Webinar - Bookselling 101: Basic Sales Techniques to Engage the Customer (August 15, 2017)

    For booksellers who want more tips on how to become more comfortable as a sales person and for owners and managers who want to provide sales training for staff.

    Learn about:

    • Tools to turn book people into sales people
    • Resources for selling more books
    • Practical staff training to increase sales

    Panelists: Gillian Kohli (Wellesley Books, Wellesley, MA), Daniel Goldin (Boswell Book Company, Milwaukee) Linda-Marie Barrett (Assistant Executive Director of SIBA, the Southern Independent Booksellers Alliance and formerly Malaprop's Bookstore/Cafe, Asheville, NC)

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    Webinar - Creating a Press Kit (May 11, 2017)

    For booksellers who manage events, publisher relationships, and publicity.

    Learn about:

    • Which elements are most important in a press kit.
    • How to identify and leverage your store’s unique selling position.
    • How to effectively present a press kit to publicity contacts.
    • How to repurpose testimonials, store data, and event images.
    • What not to include in a press kit.
    • How to design your own press kit with easy-to- use templates and checklists.
    • What to expect during your next Publicists Speed Dating session.

    Presenter: Maribeth Pelly (Founder, Easy Marketing Strategies and Event planner, BookTowne Manasquan, NJ)

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    Webinar - Take Your Show on The Road: Managing Large-Scale Events (July 11, 2017)

    For booksellers who have never created a large-scale off-site event as well as those who are looking for some creative tips for more successful events.

    Learn about:

    • Marketing at low or no cost
    • Tips for publisher proposals
    • Ticketing and bundling
    • Managing crowds and logistics
    • Book sale expectations

    Panelists: Jessica Stockton-Bagnulo (Greenlight Bookstore, Brooklyn, NY), Lynn Pellerito Riehl (Nicola’s Books, Ann Arbor, Michigan), Robert McDonald (The Book Stall, Winnetka, IL.)

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    Podcast - Jason Reynolds: Karibu Means Welcome (April 7, 2017)

    Author Jason Reynolds tells the story of being a reluctant reader as a child, to being a bookseller at Karibu Bookstore, and how all of it helped shape him as a writer. Introduction: Sara Hines, Eight Cousins, (Falmouth, MA)

    Keynote address: Jason Reynolds, author of Patina (Atheneum/Caitlyn Dlouhy Books), Long Way Down (Atheneum/Caitlyn Dlouhy Books)

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    Podcast - Growing Sales with Your Favorite Backlist Titles, What Works, What Doesn’t

    For children’s backlist book buyers as well as booksellers who want to learn more about the importance of a strong backlist collection.

    Learn about:

    • The importance of backlist
    • How to purchase and display books
    • Which titles continue to sell well
    • Which children’s categories to continue to invest in to maintain a robust backlist collection

    Panelists: Karin Schott, Devaney, Doak & Garrett Booksellers (Farmington, ME), Molly Olivo, Barstons Child's Play (Washington, DC), Erin Barker, Hooray for Books! (Alexandria, VA), and Meghan Goel, BookPeople (Austin, TX)

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    Podcast - Featured Talk: Marley Dias in Conversation with Bookseller Suzanna Hermans (Oblong Books, Rhinebeck, NY), “Inspiring Readers to Enact Change” (April 6, 2017))

    Marley Dias discusses her journey from New Jersey tween to viral activist sensation—and now to author. Marley’s effort to diversify the characters on her bookshelf by collecting #1000BlackGirlBooks was celebrated by thousands of readers, and by booksellers across the country who supported her campaign in their stores and on social media.

    Presenters: Marley Dias, author of Marley Dias Gets it Done: And So Can You (Scholastic Inc.) and Suzanna Hermans, Oblong Books (Rhinebeck, NY)

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