ABA Learning on Demand

    Recorded Webinars

    Webinar - Bookselling 101: Basic Sales Techniques to Engage the Customer (August 15, 2017)

    For booksellers who want more tips on how to become more comfortable as a sales person and for owners and managers who want to provide sales training for staff.

    Learn about:

    • Tools to turn book people into sales people
    • Resources for selling more books
    • Practical staff training to increase sales

    Panelists: Gillian Kohli (Wellesley Books, Wellesley, MA), Daniel Goldin (Boswell Book Company, Milwaukee) Linda-Marie Barrett (Assistant Executive Director of SIBA, the Southern Independent Booksellers Alliance and formerly Malaprop's Bookstore/Cafe, Asheville, NC)

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    Webinar - Creating a Press Kit (May 11, 2017)

    For booksellers who manage events, publisher relationships, and publicity.

    Learn about:

    • Which elements are most important in a press kit.
    • How to identify and leverage your store’s unique selling position.
    • How to effectively present a press kit to publicity contacts.
    • How to repurpose testimonials, store data, and event images.
    • What not to include in a press kit.
    • How to design your own press kit with easy-to- use templates and checklists.
    • What to expect during your next Publicists Speed Dating session.

    Presenter: Maribeth Pelly (Founder, Easy Marketing Strategies and Event planner, BookTowne Manasquan, NJ)

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    Webinar - Take Your Show on The Road: Managing Large-Scale Events (July 11, 2017)

    For booksellers who have never created a large-scale off-site event as well as those who are looking for some creative tips for more successful events.

    Learn about:

    • Marketing at low or no cost
    • Tips for publisher proposals
    • Ticketing and bundling
    • Managing crowds and logistics
    • Book sale expectations

    Panelists: Jessica Stockton-Bagnulo (Greenlight Bookstore, Brooklyn, NY), Lynn Pellerito Riehl (Nicola’s Books, Ann Arbor, Michigan), Robert McDonald (The Book Stall, Winnetka, IL.)

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