Youth Programs to Capture the Gen Z Market (Outside Expert)

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Wednesday, February 22, 2023 2:35 PM to 3:35 PM EST
609, Level 6, Seattle Convention Center

Gen Z — ages 10 to 25 years old — is the largest population in the world. Come to this fun panel where members of Gen Z will share their thoughts on merchandise, marketing, and partnerships that engage this essential group of readers with buying power. Presented by the ABC Children’s Group for all booksellers.

 

Speakers: Tegan Tigani, Queen Anne Book Company (Seattle, Washington); Rachel; Aurora; Payton

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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