Winter Institute 2022 Program

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Levels
Foundational: Focus on introduction and awareness to a topic. Appropriate for those with limited experience of the subject area seeking introductory understanding.

Applied: Focus on practical takeaways built on existing foundational experience. Appropriate for those seeking to build on, apply, or enhance existing knowledge.

Deep Dive: Focus on strategic implementation of detailed topics. Appropriate for those with substantial knowledge seeking information to heighten expertise.

Schedule subject to change.

Wednesday, February 16, 2022  

10:30 am to 11:50 am ET

Buying and Merchandising Non-Book (Applied) Junior Ballroom D, Floor 3, DECC

Sidelines, non-book, gifts — whatever your store calls them, and whatever your store’s commitment to selling them, non-book items increase dollars per transaction, add value for customers, and help tell the story of your store. But it’s important to protect the heart of your bookstore — the books. But it’s important to protect the heart of your bookstore — the books. This session will offer tips to optimize your space, improve profitability, and serve your customers in a way that both increases sales and adds to your store’s story.

Schedule subject to change.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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