Date:
Monday, April 4, 2022 3:00 PM EDT
End:
Monday, April 4, 2022 4:00 PM EDT
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Building on the marketing strategy developed in the previous session, we will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage.
Handout: